Commercial solar is a rapidly growing market, with businesses of all sizes recognizing the financial and environmental benefits of switching to solar energy. If you’re thinking about commercial solar to sell here are 5 proven strategies you need to know in 2024 to get started.

What is Commercial Solar?

Commercial solar is the installation of solar panels on commercial buildings, such as offices, retail stores, warehouses, and manufacturing facilities. Commercial solar panels convert sunlight into electricity, which can be used to power the building or sold back to the utility grid.

Benefits of Commercial Solar

There are many benefits to commercial solar, including:

• Reduced energy costs: Solar panels can help businesses save money on their energy bills. The amount of savings depends on the size of the solar system, the electricity rates in the area, and the amount of sunlight the building receives.
• Increased property value: Commercial buildings with solar panels are more valuable than those without. This is because solar panels reduce the building’s operating costs and make it more attractive to tenants and buyers.
• Environmental benefits: Solar energy is a clean and renewable resource. By switching to solar, businesses can reduce their carbon footprint and help protect the environment.

How to Sell Commercial Solar 5 Proven Steps

If you’re interested in selling commercial solar, there are a few steps you need to take:

1. Get certified: There are some solar certifications available for commercial solar installers. Getting certified will demonstrate your expertise and make you more competitive in the market.
2. Develop a sales strategy: Your sales strategy should include identifying your target market, developing a sales pitch, and creating marketing materials.
3. Network with businesses: Attend industry events and reach out to businesses directly to promote your commercial solar services.
4. Offer competitive pricing: When developing your pricing strategy, consider the cost of solar panels, the cost of installation, and the value of the solar energy savings that you can offer businesses.
5. Provide excellent customer service: Commercial solar is a significant investment, so it’s important to provide excellent customer service throughout the sales and installation process.

Commercial Solar to Sell in California

Selling commercial solar in California presents a great opportunity for several reasons:

High Demand: California has ambitious renewable energy goals and strong incentives for businesses to adopt solar, creating a booming market.

Financial Benefits: Businesses can save significantly on electricity costs with solar, often with payback periods within 5-10 years. Additionally, California offers various incentive programs and tax credits, further enhancing financial feasibility.

Diverse Market: California has a wide range of commercial buildings, from small businesses to large corporations, offering various customer segments.

Competitive Landscape: While the market is active, there’s room for innovative and customer-focused companies to stand out.

To excel in this market, consider these strategies:

Focus on Value Proposition: Highlight the financial benefits (cost savings, payback periods), environmental impact, and energy independence advantages of solar.

Target specific segments: Research and tailor your offerings to cater to the unique needs of different industries (agriculture, hospitality, offices).

Emphasize Expertise: Showcase your knowledge of regulations, incentives, and technical aspects of solar systems to build trust.

Provide Excellent Customer Service: Ensure a smooth installation process, responsive communication, and ongoing support to retain customers.

Leverage Technological Tools: Utilize energy modeling software, financing options, and virtual demonstrations to enhance sales presentations.

Stay Updated: Follow the evolving incentives landscape and adapt your offerings accordingly.

Here are some resources to help you:

• California Solar & Storage Incentives: https://www.cpuc.ca.gov/industries-and-topics/electrical-energy/demand-side-management/california-solar-initiative
• California Public Utilities Commission (CPUC): https://www.cpuc.ca.gov/
• Solar Energy Industries Association (SEIA): https://www.seia.org/
• Clean Energy States Alliance (CESA): https://www.cesa.org/

Remember, success in the commercial solar market depends on understanding customer needs, providing compelling value propositions, and delivering exceptional service. Good luck!

Commercial Solar Financing

There are a number of financing options available for commercial solar projects. Businesses can purchase solar panels outright, lease solar panels, or enter into a power purchase agreement (PPA).

Purchasing solar panels outright: This is the most expensive option, but it gives businesses the most control over their solar system.

Leasing solar panels: This option allows businesses to install solar panels without having to pay the upfront cost. Instead, businesses make monthly payments to the solar panel leasing company.

Power purchase agreement (PPA): With a PPA, a solar developer installs and maintains the solar panel system on the business’s property and sells the electricity generated to the business at a predetermined rate.

Commercial Solar Market Trends

The commercial solar market is growing rapidly. In 2022, the global commercial solar market was valued at $120 billion, and it is expected to grow to $300 billion by 2028.

The growth of the commercial solar market is being driven by a number of factors, including:

• Declining cost of solar panels: The cost of solar panels has declined significantly in recent years, making solar energy more affordable for businesses.
• Government incentives: Many governments offer incentives to businesses that switch to solar energy. These incentives can help businesses offset the cost of solar panel installation.
• Corporate sustainability goals: Many businesses are setting corporate sustainability goals to reduce their carbon footprint and increase their use of renewable energy. Commercial solar is a key way for businesses to achieve these goals.

Conclusion

Commercial solar selling is a rapidly growing market with many benefits for businesses of all sizes. By switching to solar, businesses can save money on their energy bills, increase their property value, and reduce their carbon footprint.

If you’re interested in selling commercial solar, there are a few things you need to do. First, get certified to demonstrate your expertise. Second, develop a sales strategy that includes identifying your target market, developing a sales pitch, and creating marketing materials. Third, network with businesses to promote your commercial solar services.

Additional Information

Here are some additional tips for selling commercial solar:

• Focus on the benefits: When talking to businesses about commercial solar, focus on the benefits that solar can offer them, such as reduced energy costs, increased property value, and environmental benefits.
• Offer a variety of financing options: Businesses have different financial needs, so it’s important to offer a variety of financing options. This will make it easier for businesses to find a financing option that works for them.
• Provide a warranty: When businesses purchase commercial solar panels from you, offer them a warranty on the panels and the installation. This will give them peace

Also Read: How Many Solar Panels Do I Need for 1000 kWh? (Cost & Advantages)

Till Next…